Under Armour’s Sandton City store underwent a bold transformation, introducing a cutting-edge glass-integrated LED storefront—a statement of innovation and power. With Protect This House as the driving theme, the launch event was more than a retail unveiling; it was a testament to performance, resilience, and brand evolution.

Studio 2K partnered with MIrra Mirra Media as the official media team, tasked with documenting the energy, excitement, and impact of the event. From the immersive in-store experience to the dynamic guest interactions, our coverage highlighted every detail, ensuring Under Armour’s vision was brought to life.

Alongside Mira Mirra Media, we crafted a visual narrative that not only celebrated the store’s evolution but also reinforced Under Armour’s relentless commitment to pushing boundaries—both in sports and in retail.