BMW XM x RICH MNISI
Over the top, energetic, borderline obnoxious.
- (Client)
- BMW South Africa
- (Agency)
- GPMA
- (Services)
- Music Production, 5.1 Mixing
- (Partner)
- AVG Media
Immersive
Audio
An immersive audio visual experience, inspired by the car.
Studio2k partnered with GPMA to create a bespoke audio-visual experience for BMW South Africa, hosted in an opulent house in Johannesburg's northern suburbs. The event featured an art gallery and a dedicated sound experience room equipped with surround sound and a large flat screen.
Our task was to compose and produce a custom track that would serve as the backbone of an immersive audio journey. This track, meticulously mixed in 5.1 surround sound, was designed to envelop guests in a dynamic soundscape, with audio elements seamlessly moving around the room. The experience was further enhanced by a visually captivating re-edit of official BMW XM footage, perfectly synchronized with the audio to create a fully immersive atmosphere.
This project showcased our expertise in crafting high-quality, immersive sound experiences that resonate with both brand identity and audience engagement.